Key Personnel Bruce Binder
Bruce Binder
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As Director of Operations, Bruce Binder is responsible for managing the overall operations of DiMora Motorcar, including Sponsorship Programs, Information Technology, Accounting, and Human Resources.

Mr. Binder wrote the world's first software to control an automobile engine at the Ford Dearborn Research Labs in Dearborn, Michigan. This computer system controlled the timing, fuel, transmission, and exhaust systems. His software became the basis of computer controls on Ford vehicles for many years.

Mr. Binder led the Oracle team that sold, designed, and developed the world's first relational-to-hierarchical real-time database interface. This work was performed for Northrop and the U.S. Air Force. It was the largest contract in Oracle's history at the time and was a feat that both Dr. E.F. Codd and C.J. Date (the inventors of and foremost authorities on relational technology) thought impossible.

Mr. Binder directed sponsorship of an Indy car for Oracle's CEO, Larry Ellison. In this capacity, he coordinated customer events for each race and other marketing around the car. He traveled to all races to manage the hospitality tent, the distribution of merchandise, and the collection of customer surveys during and after each event. With the marketing department, he coordinated the preparation of reports summarizing the effectiveness of this sponsorship program.

As Director of Information Technology for Steve Wynn's Golden Nugget Casino in Atlantic City, Mr. Binder managed the installation of all the computer systems including the casino, the hotel, and all the retail and dining outlets. The casino system was the first ever to use fault-tolerant computing.

Mr. Binder wrote the software for the first computer-controlled wire analyzer. This device was used by NCR to test mainframe computers, each with several thousand wires. The analyzer used CMOS technology, cutting-edge at the time. Because of high fault levels of this new technology, he had to develop extensive self-diagnostics for the analyzer.

Mr. Binder is a factory-trained Porsche mechanic. He taught factory training classes and was a fuel system expert during his time with Porsche.

Mr. Binder has a B.S. in Mathematics with a minor in Finance from Tufts University, Medford, Massachusetts.