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During her 19-year career with IBM, Ms. Martin travelled extensively and developed marketing programs targeted to customers as well as Business Partners on a worldwide basis. She led the recruitment and channel development of Business Partners. She defined and executed marketing communication tactics and owned the end-to-end marketing messaging, technical enablement benefits, external and internal communications and, web content. Ms. Martin also owned the market management activities to drive Data Management solutions as a best-of-breed solution for Linux. She developed and drove cross-brand coordination on a worldwide basis across many divisions in IBM. She organized and performed inbound and outbound executive briefings, situational competitive support, education and demos and managed trade show and launch activities. At the start of her career in IBM, Ms. Martin was a Systems Engineer in the field to assist customers with technical issues and help customers deliver in-house solutions. She also developed, managed, and delivered AIX/UNIX education at both customer locations and internal IBM teaching facilities. Prior to joining IBM, Ms. Martin performed a variety of information technology (IT) functions. She managed a team of IT professional to facilitate the daily operations for a homebuilding company. Systems Analyst, Systems Programmer, Database Administrator, and Operations were other positions she held during the course of her career. Ms. Martin earned a degree in Accounting with a concentration in Management Information Systems, from the University of Texas at San Antonio. She graduated Magna Cum Laude and is a member of the Beta Gamma Sigma business honor society. Ms. Martin also earned an advanced degree in Marketing from the Chartered Institute of Marketing in 1999.
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